Adform, the integrated advertising platform built for the agentic age, today (27th May 2026) announces an enhanced partnership with Adsquare, the real-world data platform for the outcomes era, to deliver an industry-first implementation of the Agentic Real-Time Framework (ARTF).
Ushering in a new era of technological collaboration, this standardised and privacy-secure layer enables external players to bring their own agent and drive outcomes directly within Adform’s DSP.
The IAB Tech Lab ARTF standard is part of the Agentic Advertising…
