Captizone Media has launched a digital out-of-home (DOOH) advertising network across 250 salons in Dubai, with 1,200 digital screens installed alongside salon mirrors. The network reaches an estimated 250,000 consumers each month, with the company positioning the format as a high-dwell alternative to traditional OOH.
Captizone says salon customers spend an average of around 40 minutes in front of the mirror, giving brands a longer window to communicate with audiences than conventional outdoor formats.
Advertisers will be able to run…
