As the end of the summer break approaches, brands are rolling out back-to-school (BTS) campaigns with full steam ahead. A quick glance around will show campaigns choosing to offer numerous discounts and offers while some opting to build emotional connections instead.
To find out if the regional brands are truly leaning more than they should into discounts and offers, we posed a question to industry professionals to take a call: Are BTS campaigns relying too heavily on discounts and product-led messaging rather than connecting…
