The recently launched Saudi Digital Ad Maturity Framework from Snap Inc. and Kearney MEA, outlines new benchmarks for marketing effectiveness in an effort to provide advertisers with practical guidance to improve business outcomes.
The framework, based on extensive market analysis, is designed to help brands address a growing challenge in Saudi Arabia: translating rising digital advertising investment into measurable growth.
The research finds digital ad spend in the Kingdom grew 23.5 per cent year-on-year in 2024, the fastest rate in MENA,…
